The So-Fi Global story
Soul Fiesta, now Soul Fiesta Global, started from a monthly themed soulful dance party centered around Afro, Latin, House, and classic dance music. Most of the parties/events took place in venues other than bars like dance theaters, Lofts, etc. This allow for the freedom to create very eclectic and warm vibes, with people smiling, dancing and partying. So after years of turning empty spaces into dance places we’ve learned that the soulful, happy feeling that is unique to that party can be applied to any type of event.
The SFG party still happens ocassionally, but what has come out of it is a small expanding brand that associates itself with events & culture showcasing music, art, dance, and fashion from a global view. Check out SFG’s “Fiesta Gear“.